Spend MTD
$6,240
Research-backed measurement first
Explainable not black-box
Designed for Google Ads / AdWords workflows
Build a sharper, calmer, and more intelligent local optimization cockpit.
This single-file workspace turns raw Google Ads exports into a decision system: search-term mining, RSA scoring, budget pacing, experiment planning, landing-page message matching, and an executive brief that prioritizes what matters next.
Drop exports here
Use this as an offline-first optimizer. Drag one or many CSVs at once, or import a JSON snapshot. All edits persist locally in your browser.
Tip: start with search terms, campaigns, keywords, and ads.
Autopilot brief
6
Priority actions ranked by spend impact, creative leverage, and control risk.
Negative candidates
4
Zero-conversion queries that look expensive enough to govern.
Expansion candidates
6
High-intent queries worth moving into stronger keyword control.
Message-match score
42%
Search intent versus ad copy and landing-page language alignment.
Command center
Performance at a glance
A single-screen dashboard should help you act quickly, not merely admire charts. These cards deliberately focus on spend efficiency, conversion quality, and governance.
Conversions Primary
107
Cost / conv. CPA
$58.32
ROAS Value
7.7x
Operating score
Human + AI control score
A custom operating score that rewards explainability, clean measurement, lower waste, asset diversity, and experiment discipline.
81
out of 100
Waste ratio
13%
Avg. Quality Score
6.1
Creative system
83/100
Testing discipline
2
Advisor brief
Executive summary
A concise, explainable memo built from your imported data.
Topline: Search waste is visible: 4 queries deserve negative-keyword review. 6 high-intent terms are strong enough to graduate into tighter keyword control. Landing-page language does not fully echo top converting query intent. Budget pacing is drifting low relative to the monthly plan.
Optimization queue
What should you do next?
The strongest third-party PPC tools prioritize actionability: they rank anomalies, waste, creative issues, and test opportunities instead of simply showing more interface chrome.
Tighten search governance: 4 terms look negation-worthy
$818 of spend is sitting on zero-conversion queries with enough clicks or cost to justify action. Start with “free crm template”, “cheap crm software”, “marketing automation vs crm”.
Promote 6 high-intent queries into tighter keyword control
Top candidates are “crm automation software”, “ai workflow automation tool”, “ai workflow automation for sales teams”. These look strong enough to graduate into exact or phrase-led structure and dedicated messaging.
Repair ad relevance and landing-page fit on 3 weaker keywords
Low Quality Scores usually point to expected CTR, ad relevance, or landing-page experience issues. The most vulnerable keywords are “free crm template”, “marketing automation vs crm”, “cheap crm software”.
Close the narrative gap between query intent, ad copy, and landing page
Your search-to-ad match is 50% and search-to-page match is 42%. Missing concepts include pricing, template, migration, automation, pricing.
Spend is pacing under budget — decide whether this is intentional or missed demand
Projected month-end spend is $14,880 against a budget of $18,000. That is a negative variance of 17%.
Review Performance Max diagnostics where channel costs look heavy
Channel visibility is for diagnosis, not knee-jerk cuts. Still, YouTube, Display deserve a closer look for asset strength, audience signals, and channel diagnostics.
AI innovation layer
Intent, waste, and transparency
Instead of generic “AI suggestions,” this layer surfaces explainable patterns: intent clustering, channel mix visibility, and message-match gaps between query, ad, and landing page.
Intent engine
Search intent map
Heuristically clusters terms into practical lanes you can bid, negate, or message against.
Waste radar
Spend leakage diagnostics
High-spend search terms without conversions, ranked for review.
free crm template
Research · 102 clicks · Broad
$268
0 conv.
cheap crm software
Price · 49 clicks · Broad
$226
0 conv.
marketing automation vs crm
Comparison · 54 clicks · Broad
$176
0 conv.
what is crm automation
Problem · 62 clicks · Broad
$148
0 conv.
PMax visibility
Channel distribution
Optional Performance Max channel view for transparency and diagnostics.
Search terms console
Mine queries, tighten negatives, and promote winners
This table classifies terms by intent and action: protect, expand, watch, or negate. It favors control and explainability over automation theater.
| Search term | Intent | Action | Clicks | Cost | Conversions | CPA | ROAS |
|---|---|---|---|---|---|---|---|
|
crm automation software
Core Search | CRM·Broad
|
Problem | 118 | $590 | 8 | $73.75 | 5.8x | |
|
ai workflow automation tool
Non-Brand | AI Workflow·Broad
|
Problem | 84 | $480 | 6 | $80.00 | 6.7x | |
|
ai workflow automation for sales teams
Non-Brand | AI Workflow·Broad
|
Problem | 63 | $310 | 4 | $77.50 | 6.9x | |
|
crm migration service
Core Search | CRM·Phrase
|
Problem | 28 | $158 | 2 | $79.00 | 5.4x | |
|
crm software near me
Performance Max | Demand Capture·Keywordless
|
Local | 18 | $72.00 | 1 | $72.00 | 6.4x | |
|
sales automation quote
Performance Max | Demand Capture·Keywordless
|
Price | 11 | $58.00 | 1 | $58.00 | 7.2x |
Ad creative system
RSA studio and message architecture
Responsive Search Ads work best when assets are numerous, diverse, and aligned to intent. This editor scores coverage, redundancy, CTA depth, and offer balance.
Editable assets
Headlines & descriptions
One asset per line. Changes save automatically.
Creative diagnostics
Asset coverage score
Counts, diversity, CTA strength, proof, and keyword coverage.
83
creative score
Add more headlines
11/15
Description depth
3/4
Duplicate pressure
Low
Intent coverage
6/8 tokens
Coverage map
Message category mix
Brand ✓
CTA ✓
Proof ✓
Price ·
Urgency ✓
Pain point ✓
Keyword coverage ✓
Budget governance
Pacing, budget pressure, and experiments
AI can move faster than humans. Your local cockpit should make pacing drift, overconcentration, and missing test discipline impossible to miss.
Month-to-date
Budget pacing
Compares actual spend to ideal spend based on the current day of month.
Core Search | CRM
Budget$5,200
Conv.48
CPA$59.17
ROAS7.2x
Non-Brand | AI Workflow
Budget$4,800
Conv.29
CPA$77.24
ROAS6.7x
Performance Max | Demand Capture
Budget$6,800
Conv.7
CPA$88.57
ROAS4.6x
Brand | Protect
Budget$1,200
Conv.23
CPA$23.48
ROAS18.2x
At the current run-rate, you are projected to spend $14,880 this month versus a planned $18,000. Use this view to decide whether you are intentionally leaning in or accidentally drifting.
Monthly budget$18,000
Projected variance-17%
Elapsed days13/31
Experiment lab
Hypotheses, not hunches
Plan tests around a single variable and a single success metric.
Test AI Max on non-brand acquisition
Primary metric: CPA. Run on Non-Brand | AI Workflow with current negatives intact and compare against baseline CPA.
Add pricing-proof assets to RSA set
Primary metric: Conversion rate. Introduce pricing and proof headlines without changing bids or landing pages.
AI workbench
Landing-page match and competitor whitespace
Paste current landing-page copy and competitor messages. The workbench identifies narrative gaps: what users ask for, what competitors emphasize, and what your ads still fail to say.
Message inputs
Paste your current copy
These fields power the message-match and whitespace modules below.
Narrative gap finder
Where your story breaks
Compares top intent tokens across queries, your ads, and your landing page.
Search → ad match
50%
Top converting query language covered by current ad assets.
Search → page match
42%
Top query language present on the landing page.
Whitespace count
10
Competitor terms not currently reinforced in your ad + page system.
Priority tokens
Missing or weak concepts
pricingtemplatemigrationcheapmarketingautomationpricingtemplatemigrationcheapmigrationtransparentpricingonboardingsupport
Research notes
Practical reading of the gap
Your current ads are not echoing enough of the high-intent search language, which can weaken ad relevance and expected CTR. The landing page is still too generic relative to the searches that actually convert. Competitor whitespace suggests opportunities around migration, transparent, pricing, onboarding.